Friday, 1 June 2012

When clichés make you click

Tired old clichés, who needs them? Nobody and especially not William Safire to whom the quotation "Last, but not least, avoid cliches like the plague" is attributed. 

A few weeks ago I discovered a very moving campaign that makes clichés look fresh and inspiring. Aptly called the Lifecycle Video, it features cyclists in a variety of situations. Call me a soppy pedaller but I found this very touching!

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