Saturday, 25 May 2013

Mum-economy, mumpreneurs... The mother of all invention?

My first battle station when working from home - the kitchen table
My new career in digital marketing


From office to home then back to the office 
After I gave birth, six years ago, I realised I couldn't go back to my job as inhouse freelance subeditor - and it became even more obvious when we moved out of London. The reason: a different outlook on life + you guess it, the childcare cost (and worry - think of those horrible stories in the media of children mistreated or neglected by childminders and nurseries).

I was an older mum so I had savings and yes, I missed work so I did a lot of volunteering, which continued (and continues) when I started to earn again.

Some women decide it's time to start their own business using the power of the internet  - think Mumsnet, Britmums and e-commerce websites that started in bedrooms, garages and even on kitchen tables. I did a homeworking carnival a few years back but it's still relevant now and it features a fella too! Read it here.

Work-life balance, not only for women, men want it too!
Behind all this there is the quest for improved work-life balance and the bonus of seeing your kid take the first step, climb all over the furniture and learn to use a computer as a toddler!

I didn't miss any precious moment - I had my daughter at home till aged three and eligible for the 15 hours - which I struggled to increase to a few more even if willing to pay as the preschool was oversubscribed. I used to get up at 5am to work as she had always been a terrible day napper. Then she went to school and I got her in an oversubscribed afterschool club one day, then two, then three and from September of 2012 full time. I felt a bit bad as it's a long day from 845 till 6 but it allowed me to start temping out of the house part-time while still working from home.

In retrospect homeworking was not for me, the dream didn't come true... I was doing well working for a publisher, writing copy for websites, but I felt lonely, depressed in the winter months. I tried to keep super busy by volunteering for a breastfeeding cafe, SureStart centre,  my daughter's preschool and school. I even helped out to publicise local events. And in spite of a beautiful view of the garden from my 'working window' (when we managed to buy a home), I was miserable. It was no good telling myself I was pretty lucky!

Then my partner found work he could do from home - so we decided that we would switch as he was fed up of commuting to London and come back at night because of the long hours. He hardly saw Michela except at weekends, he left when she was still sleeping and came back when she was in bed. And he worked away some weekends! I started applying for jobs and started my current job in April 2013 during the school holidays!

Now, aside my story, it's not only women who want to have a good work/life balance, men do too. I have met lots of them, especially here in Cambridge where the university is a more flexible employer. So let's see how it goes, I am on a temporary contract so anything can happen. 

I enjoy being 'the man' during the week, my partner has taken over childcare and gets lots of work done because he is saving hours on commuting. He is saving money, so he has not increased his day rate, so everybody is a winner!

Mumpreneuring - most working mums dream of it!
Research carried out in April 2013 by Swedish clothing company me&i - you guessed it, a children’s clothing company founded in 2004 by two Swedish mums working from their kitchen table - reveals that, given the right business idea, nearly three quarters (73%) of working mums would leave the financial security of their current employment for a more entrepreneurial life – in order to give them the freedom to spend more time with their family.

Of the 1,500 working mothers who took part the survey, conducted by OnePoll, 64% have taken steps to improve their work-life balance since having children, with 50% opting for part-time working. However, in spite of this, many mums still find working in a traditional office environment a cause of stress, particularly when having to deal with family emergencies, such as a child’s illness (54%).

This inability to attain their desired work-life balance has led to a rise in working mothers carving out their own careers – fuelling the growth of a Mum-Economy. Business journalist Rachel Bridge, says: “The challenges faced by women returning to work after maternity leave are well-documented. However, what we are now seeing is a shift towards working mums taking control of their situation and setting their own employment agenda for the benefits offered by an improved work-life balance.”

It's no huge surprise that the internet has played a leading part in facilitating this, either directly - with mums buying and selling items - or indirectly through the world of possibilities that it has opened up. Personally speaking, I did carve out a decent career out of digital copywriting and remote editing + I know of a mum who started an eBay shop using her small garage as warehouse.

The good news is that according to this research, the trend is inspiring consumers - many mums would prefer to buy from a business run by mums (35%) rather than a big brand name (16%). Again, everybody is a winner!

What do you think?
Let me have it... hit me with your strong opinions of whether it's best to be a homeworker or working away from home. I might have gone back to rattitude with my contract job but it's a reformed, cycle-to-work rat! I get home by 6 so I can spend time with my daughter and the weekends are all about her. She has bonded with her dad more and we are all happy now as my partner is less stressed - he hated commuting!

Friday, 24 May 2013

Limetree Premium Account vouchers giveaway





I have 5 One Year Limetree Premium account vouchers, worth $36.99, to give away. Please leave a comment with your email address (or a link where this is displayed) and I will do the rest.


About Limetree
Limetree is a web and mobile app (iOS) that allows parents to collect all of the important moments in a child’s life (or just those funny little things they say and do on a daily basis!) — photos, video, sound clips, and messages — and save them in the “cloud”. It's not a social network. It's private and safe. The One year Premium account vouchers give you unlimited photos, notes and letters, 4 hours of audio, and 2 hours of video.


Saturday, 11 May 2013

Yummy!

I have come across dishes I made and photographed... more to come!








Saturday, 4 May 2013



Family happiness rules: treasure every moment together, encourage creativity and individuality, don't worry too much about the little things













Saturday, 27 April 2013

Pedal power for all: cycling for all ages



Cambridge is still the UK's cycling capital

According to a recent article in Cambridge News, Cambridge has retained its crown as the UK’s cycling capital. This is not an idle boast by biased residents – Cambridge was awarded National Cycling Town status in 2008, while £7.2 million on cycling improvements were earmarked for Cambridge and surrounding villages for 2011-2. Cycling events are organised throughout the year to introduce families and residents of all ages to cycling, culminating in Bike Week, a nationwide celebration of cycling on 15-23 June 2013.

Cycling, alongside walking, is the cheapest, healthiest and most environmentally-friendly way of travelling. It saves time and money – and parking is free. Research shows that cycling four miles daily reduces the risk of heart disease by 50%. It’s also good aerobic exercise and doesn’t strain joints or muscles, so if you have arthritis, are unfit or suffer from asthma or bronchitis (cycling improves lung function), cycling can do wonders for your wellbeing. And for seniors with mobility problems, electric bikes and trikes can offer a big boost.


Cycling with my daughter when she was a preschooler

On your bike!

It’s true that you never forget how to ride a bike, but if you lack confidence because you haven’t been cycling for years or are struggling to teach your child to cycle, help is at hand through two local schemes: Bike It and Bikeability.

Bike It aims to increase the number of school children, parents and staff cycling to school. The scheme, which includes bike rides, cycle skills sessions and even maintenance classes, has proved successful by raising the number of children cycling to school from 23 to 40%. Maya Stratton Brook, Sustrans’ Bike It officer for Cambridge, comments: “Sustrans has been working with Cycle Cambridge to encourage children to get to school under their own steam since January 2010. Cycling has so many benefits for children, including improving their health, confidence and concentration. Not to mention the positive effects it has on the environment.”

If you are new to cycling, buying a bike might seem daunting - there are so many brands with prices varying from a few hundreds to over a thousand pounds. Stephen Poulter from Station Cycles’ Histon Superstore, advises: It is important to spend as much as your budget will allow. There are many different styles of bike to suit different styles of riding. Think about what kind of riding you will be doing and where you will be using the bike. This will ensure that a sales advisor can help you choose the right bike.”

Cycling with young children

Many parents in Cambridgeshire are using bikes for school or nursery runs. Cycling with a young child involves buying a child bike seat, trailer or special attachmentsThere is a huge variety of child bike seats on the market - most models are rear mounted, meaning they fit behind the saddle. They are designed for use from six-nine months, when a child can sit up comfortably and wear a helmet but only a few can go up to four-five years of age. Most seats have a weight limit - commonly 15kg. 

We used Britax Jockey Child Bike Seat because it's sturdy and its weight limit is 22Kg. Other things to look for in a child bike seat include:
  • good padding, foot support and five-point harness, for comfortable and safer journeys.
  • a padded headrest - your child might fall asleep on a ride.
  • the BSI number BS EN 14344:2004, which is a safety standard mark for children’s products.
Trailers, also recommended from around six months, are attached to the rear of a bike and can carry one or two children. Some models are so versatile they can be converted into a pushchair once you reach your destination. And then there are Dutch bikes, which are very popular in Cambridge because you can carry up to three children and your shopping too! These are purpose-built bikes with the trailer fitted at the front and incorporated in the bike’s frame.

If your child is four years of age and can cycle, you can purchase a special attachment to link their bike to yours or buy a tag-along trailer bike, an attachment that turns your bike into a kind of tandem, with the smaller bike behind.

Whichever product you buy, you will need to readjust the way you cycle to cope with the extra weight. If you opt for a trailer, don’t turn abruptly or ride aggressively over bumps as lighter models might tip over.


Buying your child’s first bike

Michela on her trike

I learnt to pedal with a trike and so did my daughter, but in the past few years balancing bikes have become very popular. These attractive, wooden bikes have no pedals and aim to teach your child good balance, so that they might not need stabilisers when they are ready for their ‘proper’ bike. Balancing bikes are suitable from two up to six years and some come with detachable/attachable pedals so you can fix them to the frame when your child is ready.

If you are buying a bicycle for older children, it can be difficult to decide which one is best. Sustrans’ Maya Stratton Brook advises: “It’s important to choose a model that has some room for adjustment as your child grows, but don’t be tempted to buy a bike for your child to ‘grow into’. Avoid cheap flat-pack bikes from catalogues - it’s worth paying a bit extra for a bike from a shop so that you can be sure that it is set up correctly.”
Michela with her first bike

Station Cycles’ Steven Poulter agrees: “Unfortunately, children do grow out of their bikes quickly. However it is important not to buy a bike that is too large hoping they will grow into it, as a bike that is too large for your child can be dangerous to ride. There are many different wheel sizes of children’s bikes, relative to their size and age. As a rough guide, we recommend a 12in wheel for ages 2-5, 16in wheel for ages 4-8, 18in wheel for ages 6-9, 20in wheel for ages 8-12 and 24in wheel for ages above 12 until they can fit comfortably on a 26in-wheel bike. This is only a guide and you should pop into your bike store to choose the right bike for your child.”

Is cycling dangerous?

In Britain there is a fatal cycling accident for every 31 million miles cycled, but of all road accidents, only around one in 28 deaths involves a cyclist. So cycling is much safer than driving.

Safety is still very important, though. Juli Abensour, of safety cycling accessory company VizzKids.co.uk, offers four top tips on road safety:
  • Be visible and vigilant - make sure you can be seen by motorists. Those who drive the same routes daily can be subject to ‘inattention blindness’, which means a motorist doesn’t notice a hazard in plain sight. Cyclists also need to make sure they’re given a second look on roads, wear high-visibility gear and use night cycle lights.
  •  Wear a helmet - if you fall off your bike, a serious blow to the head on a pavement or road can be fatal. Encourage your child to wear one too, even if they are strapped safely in a child bike seat. Wearing a cycle helmet is important as it reduces the risk of head injury by 85% and the risk of brain injury by almost 90%.
  • Maintain your bike - faulty breaks, worn tyres, slipping chains can lead to accidents. Pop into your local cycle shop every six months and get your bike serviced. Bicycle maintenance is a must.
  • Follow road laws - respect red lights and use cycle crossings on busy roads.
Other safety recommendations from community-interest company Get Cycling include:
  • Cycle assertively but politely – watch out for pedestrians stepping out, they can’t hear your “engine”.
  • Use cycle lanes but do not ride too close to the gutter – this way motorists will be able to see you and won’t try to overtake you when space is tight.
  • Learn to look behind with confidence, or use a mirror. Signal when you want to turn left or right using your arm.
  • Keep your eyes and ears open - watch out for car doors opening and cars coming out of drives.
  • Do not overtake lorries or buses on the left at junctions because they have a blind spot.
 
Cycling down King's Parade

Ready, steady, pedal!

Now you are all kitted up and raring to go, which are the best routes and itineraries? New cycle maps are available from the Cambridge Tourist Information Centre at Peas Hill, including central Cambridgeshire, Cambridge to Saffron Walden and an updated Cambridge cycle map. Or you can use the online journey planner Cyclestreets.net, which covers the whole of the UK.

If you’d like some tried-and-tested recommendations, here are a few suggestions from local parents. VizzKids’ Juli Abensour is a fan of cross-country cycling: “Cambridgeshire’s flat landscape is a great place to get into cycling. There is a wonderful new cycle route courtesy of the National Trust called The Lodes Way. This nine-mile, scenic cross-country route runs from Wicken to Bottisham passing Anglesey Abbey. Some of the bridges are narrow, so cycling with trailers might find it a tight squeeze.”

Hermione Eccleson, mum of Bronwyn, 7 and Jago, 4, plans to cycle with her children from Grantchester Meadows in Newnham to Grantchester. “It is a nice, easy ride through and there are beautiful views across the river and fields. And, of course, tea at The Orchard as an incentive!”

Genevieve Guetemm, mum of three-year-old Florence, agrees: “If the weather is nice, I like to cycle to Grantchester. Cycling in the other direction (to Fen Ditton) is not as pleasant - it's too narrow and too busy, especially in the weekend. Overall, I prefer cycling when there is a dedicated cycle lane, so the recent improvements carried out in Gilbert Road are very welcome.”

Ailish Meadows, mum of Caitlin, 3 and Shannon, 1, says: “Last weekend Arthur and I took our daughters on the back of our bikes along the cycle path beside the guided bus route, from Arbury to Impington. It was a really nice and easy ride and we could cycle side by side - the path is very wide so we could chat to each other as we cycled along.”

My vote also goes to Grantchester and the delicious scones from The Orchard. This summer we want to ditch the car and cycle to Milton and Wandlebury County Parks, where bikes park for free.


Parking your bike and keeping it safe

Crime figures show an increase in bike thefts in Cambridge. The Police publishes a booklet called Stop taking your bike for a ride, which can be downloaded from http://www.cleveland.police.uk/downloads/Publications-Crime-Reduction/bike_booklet.pdf.

Here are three top tips on how to keep your bike secure:
 Do not leave your bicycle in isolated places. In Cambridge two large free cycle parks are located at Park Street and Grand Arcade car parks. The Grand Arcade cycle park, accessibile off Corn Exchange Street, also has a cycle shop and hire facility. If there is no bike park at your destination, use sturdy street furniture like trees, lampposts and railings (don’t do this if there is a notice forbidding cycle parking).
Always lock your bicycle through the frame and lock wheels and detachable parts. Remove lights and quick-release saddles and take them with you. Invest in a sturdy lock – the lock should cost 10 per cent of the value of your bike. Using two locks is prudent - one should always be a D lock.
Take a photograph of your bike, note its frame number and register it on www.immobilise.com, the national property register, which can help to identify your bike if it’s stolen and recovered. If your bike is stolen, contact Parkside police on 0345 456 456 4.



Product reviews: Britax Jockey Child Bike Seat & VizzKids’ safety cover 

The Jockey might sound expensive at RRP £129.99 but is suitable from around nine months to four years of age – and from 9 to 22kg in weight. This is quite a long life span – most seats last only a year or two because of lower weight limits. 

Features include a reclining option, a reversible, washable cover and a comfortable harness system with child-proof plug-in-buckle.





VizzKids’ neon yellow seat cover straps to any child bike seat and has bold text on the back that reads ‘CHILD ON BOARD’, alerting motorists of your precious cargo. 

An additional cycle light can be slotted into the PVC pocket built into the back of the safety cover, while a mesh zip pocket provides storage for small items, such as a puncture repair kit. It is manufactured in the UK and has a RRP of £23.99.

Useful websites 



Bike shops in and around Cambridge


Avenue Cycles, 100 Stretten Avenue, CB4 3ER. 01223 322716 
Ben Hayward Cycles, 69 Trumpington Street, CB2 1RJ. 01223 352294
Bicycle Ambulance, Park Street, CB5 8AS. 07838 162572
Billy’s Bike & Skate Store, 15 Burleigh Street, CB1 1DG. 01223 568368
Blazing Saddles, 110 Cherry Hinton Road, CB1 7AJ. 01223 415367 
Bridge Cycles, 22a Magdalene Street, CB3 0AF. 01223 361411 
Cambridge Cycle Centre, 8 Botolph Lane, CB2 3RD. 01223 307114 
Cambridge Station Cycles, 7 Station Road, CB1 2TZ. 01223 307125
Station Cycle Superstore, 9 High Street, Histon, CB24 9JD. 01223 232182
Cycle King, 195-197 Mill Road, CB1 3AN. 01223 214999
Halfords Ltd, 442 Newmarket Road, CB5 8JL. 01223 454280
Howes Cycles, 104 Regent St, CB2 1DP. 01223 350350
King St Cycles, 82 King St, CB1 1LN. 01223 367275 
Kingsway Cycles, 8 City Road, CB1 1DP. 01223 355852 
Lensfield Road Cycles, 69-71 Lensfield Rd, CB2 1EN. 01223 323559
PRIMO Cycles, 5-7 Jesus Lane, CB5 8BA. 01223 500502
The Bike Man, The Market Square, CB2 3QJ. 07850 814186
The Cambridge Bicycle Doctor, 07964 427151
The Electric Transport Shop, Hope Street Yard, CB1 3NA. 01223 247410
The School Run Centre, Hope Street Year, CB1 3NA. 07772 738899
Townsends Light Blue Cycle Centre, 72 Chesterton Road, CB4 1EP. 01223 315845
University Cycles, 9 Victoria Avenue, CB4 1EG. 01223 355517

Tuesday, 9 April 2013

Tuscany travel guides....and not missing homeworking!

Gaiole's main square by Tubantia
                                                                                    
Would you like to get away to sunny, warmer climates? I do after such a long winter! However, I have started a new job so I need to choose my holidays very carefully. I can't just book at the last minute or take days off at a whim.
 
Homeworking allowed me to be flexible with my holiday arrangements, although if I got suddenly busy, holidays had to be postponed to 'slower months'.
 
I don't miss homeworking, though. I worked from home for about four years exclusively, then started temping here and there when I had childcare available. The biggest change happened when my daughter joined the after-school club full time in September last year. My temping assignments/inhouse contracts just got longer.
 
Thanks to my partner's support I was able to apply for permanent jobs and when I got my current post, he stepped in to look after our daughter during the Easter holidays. I guess when he gets busy again we will have to consider holiday clubs too. He is trying to make homeworking "work" for him, but it's not easy. Somehow the idea of a man wanting to work from home to take a bigger share of childcare is still alien in some sectors.
 
But back to the reason I am posting these photos... my next holiday is months away, but in my spare time I write about holidays... specifically about Tuscany, a very popular Italian region with British and American travellers. Here are some photos I'm planning to add to the Tuscany blog I am writing: enjoy! All photos below are by F. Gren.













Sunday, 17 March 2013

Mother's day over and looking at 2013

My presents for Mother's Day

I haven't been posting on this blog for a long while because of a change in my circumstances. Nothing negative or dramatic... and it was kind of written on the wall.... In 2011 I had a short-term inhouse assignment as a copywriter, followed by more inhouse temping in 2012, mostly for the University. All this meant resigning from charities I have been supporting for years as I couldn't offer a regular commitment any more - by the end of 2012 I was left with just my PTA role, which I am hoping to carry on.

In a few weeks homeworking is coming to an end as I start a full-time contract job in marketing. I have no idea what will happen when the contract ends, but I relish being back in an office full time. In the past four years or so, my career has moved from print journalism to online writing and then into digital marketing. I'm looking forward to the new challenges and to being able to cycle to work.

Monday, 26 November 2012

Feeling like Scrooge, plus the VELCRO® Challenge


The VELCRO® challenge is on....

We've had a couple of rotten weeks with coughs and sneezes - November is not a good month for us. However, this year I haven't been able to muster a lot of advance festive cheer  - we have seen the Xmas switch on (coughing away!), have bought a few presents but we feel Xmassed out already. The big commercial pressure exerted by retailers is putting us off. We have not made plans, unlike last year, when we were booking flights to Italy to spend Xmas with my family early in autumn. We had a family reunion up north (my partner's side) during the half term, so I don't know what this Xmas will bring. We are not the only ones, we know of others who are feeling more like Scrooge than Rudolph this year. Some might feel the pinch, while others are frankly fed up with all the material messages. If you have children you are already living on top of a mountain of toys and things - you probably have everything you need and you might feel like decluttering rather than acquiring more stuff. 



So getting a parcel in the post was delightful, even if I was expecting it. Nestled in the red tissue paper were samples of VELCRO® products to try out and an unexpected bonus package at the bottom. I waited for the weekend - my daughter goes to an afterschool club and is tired during the week - to have a good rout and predictably, the first thing that got opened was this...
Velcro Princess masks
Every little girl wants to be a Princess, but which of these masks to go for? Michela decided to make them both and try them on before deciding on a favourite.


The strawberry blonde princess mask was tried out first, I think the purple tiara really stood out. Obviously, it didn't match Michela's hair at all but when she looked in the mirror she found it quite funny. I was amused and pleased she was having fun with it - Michela had a terror of masks until she started preschool, fleeing in tears from various mask-making workshops held at children's centres. 


As expected the brown-haired mask looked better as it matched her hair and complexion, although it's a bit crooked in the photo, due to Michela having a session with it in front of the mirror. 

I expect the next VELCRO® session will be in early December, when we will put up our Xmas decorations. The house is in a bit of a mess at the moment - I am taking advantage of my partner being around to sort out some unglamorous DIY, while getting on with my freelance work. My inhouse publishing project has finished and I'm back working from home.