Monday, 7 February 2011

Homeworking saves families & the planet

After having told my story of how I became a homeworker on my blog and Business Plus Baby, plus running a homeworking carnival, I have been reading feelgood stories of how parents manage to reconcile childcare with work commitments. It is a pity that homeworking is considered unsuitable for many occupations - we have the technology for remote working and it's kind to the planet (think of all the carbon savings you can make as there is no commuting, no need for an office, fancy clothes, lower childcare costs, etc...), and it's family friendly too! So I am delighted to feature a guest blogger who turned her back to a lucrative career to stay at home with her daughter and still make an income. With my NCT newsletter editor's hat on, I know this company as traders tend to advertise in newsletters and often have stands at baby shows or sales. But here is Jocelyn's story...

Jocelyn and her daughter
"Coming to the end of my maternity leave, I knew that I didn't want to return to my career in financial services, wanting to stay at home with my daughter. However, I also needed an income, with the potential to become a good long term income, and a challenge to keep my brain ticking and keep 'me' and not just 'mommy'! I hadn't heard of Phoenix trading, so when I saw an advert for traders, I sent off for a pack, having always liked buying cards and stationery. The start-up costs looked low, the company looked ethical and the product samples were fab, so I thought, 'Why not?' and within a week I was trading."
 
How to become a self-employed trader
Within the welcome pack, there are a couple of flyers about taxation, and the legalities of running your own business, and it was just a case of logging onto the HMRC website as directed, filling in a few boxes and I was registered with the tax office. Phoenix includes an insurance policy for traders, you have a free website where you can complete a little info about yourself for your customers, the business kit has hints and tips to start off, brochures and order forms to make initial sales, and I bought a discounted starter pack of stock that I sold within my first month of trading.

Work commitments - playtime included!
Phoenix has no targets, so I do as little or as much as I can each week. A couple of weeks ago, my daughter had an evil cold, meaning very little sleep for either of us, so I just put work on the back burner and picked it up again the next week. It's become part of every day life for us, balancing work and fun. I sell regularly at playgroups, which is nice and informal so my daughter comes along and has a play while my cards are available to buy. Once a week we go for a walk where I do a brochure drop, which we then pick up (along with the dog and the husband!) at the weekend together. It makes us get out for some fresh air, gets the dog out for a walk and I earn some money along the way. When we're out and about anywhere, I always have brochures and a few cards with me, as you never know who you might bump into. I also do coffee mornings, and again, normally take my daughter, and I enjoy having a table at fairs and fundraisers. My card baskets are becoming popular, which is one of my easiest ways to sell, as I just leave a basket of cards, brochures and order forms with a friend or in a workplace and then go back to collect a few days later - very family-friendly working, as I'm selling while playing elsewhere! A couple of days a week, during nap times, I'll get brochure drops ready, put orders together and prepare baskets, and then while watching TV of an evening, I sometimes sit stickering my stationery and folding my gift wrap - you don't even notice you're doing it!
 

Be your own boss
Even though you are an independent trader, you're not answerable to anyone else, and your money's most definitely your own, but you do still feel part of a team. Head office sends out monthly newsletters, which I always look forward to reading, they run all day trader training meetings twice a year, which are free to attend, and you are in touch with your sponsor, the person who signed you up, either through email, phone calls or informal local trader meetings - a chance for a chat and cake! These things all add up to make a real difference, as you can share ideas with each other, or sometimes just buoy each other up if you're having a frustrating day. 

About the company and why I'm blogging about it
"As a direct selling, independent card publishing house, Phoenix Trading has sold in excess of 100 million cards. It donates a substantial amount of its profits to charity and has given over £1million to charities to date. Phoenix Trading does not sell its products through conventional retail outlets; instead it markets an exclusive range of cards and stationery through its international team of over 11,000 worldwide Independent Phoenix Traders. Its direct approach offers exceptional value for money without compromising on the quality of the product and design."

I'm blogging about this for several reasons. Yes, it'd be great to direct a few people to my shop and receive a few orders. And yes, it'd be lovely to welcome some of you to my team of traders! Most importantly, though, I want to let people know that this option exists - if they don't want to leave their children in nurseries or with childminders, but still want or need a business for themselves. I appreciated finding out about it, as it's genuinely changed the direction of my life and I now get to spend time watching my daughter grow while enjoying developing my own business. 
 
What is network marketing? (Plus useful links)
Direct selling, network marketing, or whatever you like to call it, works, but you really do get out what you put in. There are lots of different companies like this out there, so my biggest piece of advice would be to choose products that you can be enthusiastic about. Then look into the company, chat to others that are traders with them now, find out about commissions, team structures, targets etc... and then go for it!

If you'd like to follow my path, you can find my shop and more information here, and there's more about becoming a Phoenix trader here. But feel free to contact me if you've got any questions or would like to receive a free information pack. 
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Statutory notice (aka, don't be fooled by claims that you can make millions through selling part-time and/or with no effort)
Do not be misled by claims that high earnings are easily achieved. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme.

Friday, 28 January 2011

Homeworking and how to build up a website on a budget

Helen from Business Plus Baby has kindly hosted my post on 'How I became a homeworker'. Click here to read my story. The blog has many more stories of homeworking mothers, which is really inspirational.

Thanks Helen!

PS. I have finally published my article on how to build a website on a budget, click here to find out how you can do it! 

PPS. Boost your SEO factor by using these three top tips by Alison Rothwell, online marketing expert and founder of the SEO Training Club

Alison is a great communicator and very generous with her expertise. I highly recommend her club!

3 Killer Tips to Improve Your Google Page Rank
Improving your Google PageRank will of course have a knock on effect to your position within the natural search results. But don't make the mistake of concentrating solely on PageRank. Improving PageRank should be a part of a well-organized SEO strategy. 

1. Create a Google site map
Google has a great number of free tools you can use. So if you don't already have one, head on over to Google.com and create a free account, then follow the instructions to create a sitemap, it's actually quite simple. While your there take a look at some of the other free tools they offer.

2. Getting good back links
It's common knowledge that the more links you have, the better it is for your PageRank. But while it's common knowledge, it's not entirely correct. It's not so much the quantity of links you have, but the quality. All links should be from relevant sites, preferably with a high PageRank themselves. A good way of getting quality back links is to post in relevant forums. Answer any questions that may have been posted and include a link back to your site offering more information. DO NOT spam these websites with links though, or you'll be banned.

3. Always check your spelling
Goggle, sorry Google, doesn't like spelling mistakes. So always make sure your content and titles are spelled correctly. It was once common practice to optimise sites with misspelled words for popular search terms to try and fool the engines. Those days are over, if your site has misspelled words on it, your PageRank will be penalized accordingly. 

To receive Alison's weekly online marketing ezine to help you get higher search engine rankings to increase your online sales, visit www.seotrainingclub.com.



Wednesday, 26 January 2011

Exclusive Q&A with Emma Forbes

Emma Forbes, who has recently launched her very own lifestyle website Forbes Style (http://www.forbesstyle.com/)
 
I was looking for samples for a beauty feature I want to run on my blog, when I was offered the opportunity to feature a Q&A with celebrity mum-of-two Emma Forbes. I was allowed to pick the questions and as I've been following the recent controversy about weaning with great interest, I asked her opinions on this much-debated issue. Of course it was all a storm in a teacup as the study that sparked the controversy wasn't really advocating changes. As the NCT puts it: "The media furore surrounding the story was a surprise to the NCT. To start with, the article was not based on new research, but an opinion piece that raised questions and did not provide any new evidence, alter policy or recommendations."

Anyhow, here are Emma's replies to my request of a comment on the weaning controversy and/or to recall her own experiences, at a time when guidelines advocated earlier weaning. As this is a homeworking and parenting blog, I also asked if she had any recipes for time-strapped mums (and she should know since she has a lot of commitments!).

Emma on weaning "Weaning was very different then (14 years ago). I basically started Lily and Sam from three months onwards with a little rice put into the last feed at night... and then when it came to introducing solids, I used to make all my own purees! Their favourite was banana and avocado blended together (it may sound gross but it has the perfect consistency and is full of protein and filling, too). I loved experimenting with different mixes and used to freeze them in ice-cube trays to take out when needed.

Emma's quick recipes for busy mums
"My main time-saving method is one-pot cooking! This is perfect for time-strapped mothers as you shove it all in one pot and then bake in the oven. Here are a few recipes... 

Chicken casserole 
This is a foolproof, one-pot, crowd pleaser for any family! Serves 8

Ingredients:
  • flour to season, salt and pepper
  • 8 chicken breasts and 8 thighs, skinned  
  • knob of butter
  • a couple tbsp of olive oil
  • one onion, finely chopped 
  • one clove of garlic, chopped
  • half a glass of white wine (optional)
  • 2 pints of stock (made from vegetable bouillon or chicken stock cubes)
  • 8 carrots, peeled and chopped
  • a few potatoes, peeled and chopped
  • one spring of rosemary
  • 3 handfuls of pearl barley
Method:
1 Preheat the oven to a low heat. Lightly sprinkle some flour in a bowl and place the chicken in it, seasoned with salt and pepper. Stir the pieces to coat them.
2 In a large casserole pan, melt the butter with the olive oil and add the chicken. Add the onion and the garlic and cook until the chicken is browned all over and the onion is just translucent.
3 If you have any leftover white wine, add it to the casserole and let it bubble. Add the stock, the carrots, potatoes and rosemary.
4 Bake in the oven for around two hours (keep checking to see how it's cooking and adjust the heat if necessary). In the last 30 minutes, add the pearl barley. Add salt and pepper to taste before serving.


Tip: Don’t worry about using precise quantities, experimenting is part of the fun, especially when using leftovers or whatever is handy.


Easy but healthy recipes for older babies and toddlers
Stir-fries are great… stir-fry chopped vegetables and shredded chicken with a little oil, add a squidge of lemon and some soy sauce, voila! Serve with boiled egg noodles – not only is this really easy for small children to eat and digest, it’s good for them too.

I do three-minute guides on www.forbesstyle.com/category/tv/, including how to  bake brownies with children, which is a fab activity for a rainy Sunday afternoon! 

As Emma signs off, I visit her new website, which covers a wide range of topics. Aside food, there are articles and inspiration on homes, fashion, parenting, travel, health and wellbeing. And if you need to vent on an issue close to you, there is a space for that too! I will certainly try her casserole recipe, after all Emma was a finalist on Celebrity Masterchef.

UPDATE, February 2015: Emma's website is now offline. It might have changed its address or being taken down. Do let me know what happened to it!

Tuesday, 25 January 2011

Coming up... and what I have been up to

I have some exciting posts in the pipeline, including an exclusive Q&A with a celebrity parent, some interesting products to review and more...

In the meantime, you can read what I have been up to professionally here. It's a good insight in what it means being a parent, a charity volunteer, digital copywriter and journalist all rolled into one!

Some of you are awaiting my 'masterclass' on building a budget (but SEO friendly) website, which is also in the pipeline. My credentials in this realm is that my website appears on page 1 on Google (web and UK) if using keywords in the search that relate to what I write about. All will be revealed in an online feature.

Saturday, 8 January 2011

Fairytale cottage far away...

I found the house of my dream... and it's tiny! I love it so much and am looking forward to do up my old furniture in this elegant but shabby finish. It reminds me of the Gustavian, more than the Victorian style as Victorians loved colours...

Click the pretty icon below to see it...



Tuesday, 4 January 2011

Homeworkers don't switch off


Yes, I confess, I worked during the Christmas holidays. In my defence, last year it was much more hectic as I had to write the copy for a huge website by January 4th.

This year, I wanted to sort out some admin, work on my blogs and do some indexing. I managed to do a good chunk of what I had planned by getting up early and relying on my partner for childcare, although my daughter kept popping in with requests that Dada couldn't satisfy. She is a cunning little girl and a clever clog.

I had some time off for Xmas and Boxing Day, plus hours off here and there for shopping and some walks in Cambridge, which was less busy than usual. Of course the crowds returned when the sales started after Xmas.

It was quite nice to connect with other freelancers working during the festive season, we had brief chats through various forums, which made me feel less 'isolated'. Of course now everybody is talking about catching up with work after the holidays, but at least I don't have this problem and can ease myself into the full swing of things without moaning too much.

Thursday, 30 December 2010

More sales... and what I purchased

Cup cakes made with my sales purchase, the brilliant mini cup cake maker from BHS (see link below)
So far I have bought pretty thermal underwear from M and S (link below), pretty socks from John Lewis (link below), a set of four wood/leather storage chests from TK Maxx, a pretty dress for my daughter at Primark, a pair of trousers from Next and various bits and pieces from Sainsbury's (link below). There are some great sales still about, below are all the links....

Bhs
Boden
Clarks
Debenhams
Dyson Cleaners & Spares
GLTC
John Lewis
Kaleidoscope: great sales..........
Marks and Spencer
Minibarratts
National Magazine Company:
discounts on magazine subscriptions

Next Bathrooms
OXFAM Online Shop
Play.com
Sainsbury's
Zavvi

Thursday, 23 December 2010

December and January sales plus being a less than trendy mummy

Sales are starting in a few days, earlier online
Hello, it's the sales season again! I'm after winter clothing for next year and thermal underwear, hardly glamorous but I have plenty of unused trendy clothes already (bought for special occasions and job interviews). My pretty clothes are not very child-friendly - my little one has permanently sticky paws and loves wiping her button nose on my sleeve or trousers.

If anybody wants to offer me a Yummy Mummy Makeover... After changing clothes size due to having a child, I'm not that trendy, polished young professional anymore. I am a size 10 after having been 12-14 in the first baby years so it's not too bad, but not as toned as I used to be. If you want to know how I slimmed down naturally, read this.

"I suppose working from home doesn't require too many frills," she said while sitting in front of her screen wearing her PJs and a fleecy, shocking pink, huge robe purchased for the hospital bag.

Deals of the day - and up to January!
Sales are about to start, if not starting already online! So on top of the links you can see on the right side of this blog, here are a few great promotions...

Debenhams is offering up to 70% off on thousands of lines, the online sale starts  today and on Boxing day in the store. Sale ends on 5th January 2011.
Up to half price furniture - plus take an extra 10% off

BHS' sale is launching on 24 December, but are offering 20% off all wedding lines when you spend £150 by using the code BHSBRIDE. Offer ends 5 January and is not valid on clearance items.
 
John Lewis's clearance sale starts at 5pm on Christmas Eve. Includes up to 50% for fashion items and is throughout the website first, later in store.


Sainsbury's sale highlights (click Sainsbury's if links below don't work, many products half price on the website!)
Sony Blu Ray

Player
Sony Blu Ray Player, now £99.99


Navman UK SatNav
    Navman UK SatNav, now £69.99

Tresemme Ceramic

Styler
Tresemme Ceramic Styler, now £30


Wednesday, 22 December 2010

On the twelfth day of Christmas...


To win fab prizes every day, visit www.next.co.uk 
and click the banner Daily Xmas Giveaway


On the twelfth day of Christmas,
my true love sent to me
Twelve drummers drumming,
Eleven pipers piping,
Ten lords a-leaping,
Nine ladies dancing,
Eight maids a-milking,
Seven swans a-swimming,
Six geese a-laying,
Five golden rings,
Four calling birds,
Three French hens,
Two turtle doves,
And a partridge in a pear tree!

 This is the last day of the Christmas Challenge (sponsored by Next) and it's all about drummers! Click here to kit your young musician. Black Drummer Boy Jacket for girls, from £26 and Black Drummer Boy Jacket for boys, from £19. 

Happy Xmas everybody and thanks for 
following. I don't need to wish you a White Xmas as snow is falling as I type!