Tuesday, 14 December 2010

Lookalikes and soundalikes

You have probably heard of lookalikes - I do love Private Eye's section and their double take on Cher from the X Factor but watching (yet again) that ad from L'Oreal, I propose a soundalike....


Christophe Robin, the colourist and Christopher Robin, Pooh Bear's best friend. I cannot resist when they try to pronounce the colorist's name with an exaggerated French accent to avoid any mixup!
Find out where to download this cute colouring picture by clicking here

Monday, 13 December 2010

On the fifth day of Christmas...



To win fab prizes every day, visit www.next.co.uk 
and click the banner Daily Xmas Giveaway


On the fifth day of Christmas,
my true love sent to me
Five golden rings,
Four calling birds,
Three French hens,
Two turtle doves,
And a partridge in a pear tree.


There are various types of rings on www.next.co.uk - for your fingers or your home. Choose between gold napkin rings £7 for your table or for you, two-tone rings from £18... tricky!


Sunday, 12 December 2010

On the fourth day of Christmas...

To win fab prizes every day, visit www.next.co.uk and click the banner Daily Xmas Giveaway



On the fourth day of Christmas,
my true love sent to me
Four calling birds,
Three French hens,
Two turtle doves,
And a partridge in a pear tree.



There is plenty of bird-themed merchandise on Next's website: clothes, jewellry and even sculptures! Prices start from £8 for a cute, bird-themed children's fleece, and there is even a Novelty Bird Box in the shape of a roulotte (£10)! Do have a peek by clickling the words 'bird-themed merchandise'.

Friday, 10 December 2010

Christmas competitions and letters to Lapland!

I'm recycling two posts from my Cambridge Ecothrifter blog as they might be of interest to readers here. One is about two fab Christmas competitions and the other is how to get a letter from Santa at the price of a stamp.

 Santa is good enough to eat
 Christmas competitions from B&Q
1) Write about your Favourite Christmas memories or recipes (Closing date for entries is midnight on the 6th January 2011). Submit your stories by clicking here.

First prize is a £500 B&Q gift card.
First Runner-up prize is a £250 B&Q gift card
Entrants must be 13 years old or over and must reside in the UK. Entrants below the age of 18 must have parental consent. The winner will be the best Christmas story or recipe as decided by a panel of judges representing B&Q.


2) Write to us what you think is UK’s Best & Worst Christmas lighting decorations (Closing date for entries is midnight on the 6th January 2011). Submit your stories by clicking here

First prize is a £500 B&Q gift card.
First Runner-up prize is a £250 B&Q gift card

Entrants must be 13 years old or over and must reside in the UK. Entrants below the age of 18 must have parental consent.The winner(s) will be the best/worst photo(s) of Christmas decorations as decided by a panel of judges representing B&Q.

The small print: The winner will be contacted by email – please ensure the email address you have registered with us is up-to-date. If the prize is not claimed within 14 days of the email being sent, another winner will be selected. No purchase necessary. The prize cannot be taken in conjunction with any other offer. Competition and prize draws are open to all UK residents, excluding employees of B&Q plc, their families, agents or anyone else connected with the competition. All entries become the property of B&Q plc. B&Q plc reserves the right to withdraw the offer, terminate the promotion or declare void any entry in the event of actual fraud in its sole opinion. Prizes are not transferable and no cash alternatives will be offered. No responsibility is accepted for entries that may be lost or delayed in transmission, mutilated or damaged. The judge’s decision on all matters relating to the competition and prize draws is final and binding. No correspondence can be entered into. Entry implies acceptance of rules. The Promoter is B&Q plc, Portswood House, 1 Hampshire Corporate Park, Chandlers Ford, Eastleigh SO53 3YX. B&Q plc, the Promoter, will only use the data for the purposes of the competition. The winner’s details will be available from the promoter by sending a stamped address envelope marked “B&Q Best Christmas Lighting Decoration, Multi Channel”. By submitting your data and email address in connection with your story, you agree that B&Q and its third party service providers may use your email address to contact you about your story. By entering this competition, you also agree that your story/photo(s) may be used for future promotional purposes including online, literature and press activity.

Cheap and cheerful letters to Santa 

The internet is buzzing with various Santa letters you can buy and other pricey Santa services. Old and trusty Royal Mail can do this at the minimal cost of a stamp (second or first class, the choice is yours). All you have to do is help your child with their letter to Santa (include your address), stick a stamp on the envelope and send it to:


Santa/Father Christmas,
Santa’s Grotto,
Reindeerland,
SAN TA1.

On the third day of Christmas...

To win fab prizes, visit www.next.co.uk and click the banner Daily Xmas Giveaway

On the third day of Christmas,
my true love sent to me
Three French hens,
Two turtle doves,
And a partridge in a pear tree.


Talking of French hens, there is a set of four Porcelain Mugs with cute chicken motifs on www.next.co.uk (£7). I have recently bought a set of mugs from the Next shop in Cambridge (pictured below) but didn't see the fowl ones on the shelves. With the festive season coming, it's handy to have more mugs to offer hot drinks...

Pretty vintage stackable mugs from Next, my latest purchase


Wednesday, 8 December 2010

On the second day of Christmas...

To win fab prizes, visit www.next.co.uk and click the banner Daily Xmas Giveaway

On the second day of Christmas,
my true love sent to me
Two turtle doves,
And a partridge in a pear tree.

The challenge today is to find a dove, but all I came up with is Dove Grey paint! So if you are thinking of redecorating before or after the holidays, you can purchase this truly modern shade from www.next.co.uk. Dove Grey Sample Pot, £2 for 100ml; Pot, £14 for 2.5 litres.

Tuesday, 7 December 2010

On the first day of Christmas...

Want to win fab prizes? Visit www.next.co.uk and click the banner Daily Xmas Giveaway

I love Xmas and couldn't resist taking part in the Next  blogging challenge! So here is my first icon and the corresponding lyrics...

 On the first day of Christmas, 
my true love sent to me 
A partridge in a pear tree. 

My personal challenge is to find something connected with this verse and as Next doesn't sell food or partridge-themed merchandise, I managed to find a lovely picture of pears, £15 for a set of three. Click here to see it.


Wednesday, 1 December 2010

Social media for dummies (including my old self)

Simone Castello on Facebook
Simone Castello on Twitter


Simone Castello on LinkedIn


Social media is the buzzword doing the rounds in several media forums, alongside the likes of SEO copywriting. But what does the term social media actually stand for? Wikipedia defines it as “media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues.”

This is a good way of putting it, but why are media pros mesmerised by it? Again Wikipedia’s entry is spot on: “One of the key components in successful social media marketing implementation is building ‘social authority’. Social authority is developed when an individual or organization establishes themselves as an ‘expert’ in their given field or area, thereby becoming an ‘influencer’ in that field or area.”

This explains why PR and marketing professionals are getting hot under the collar about it. But what are the tools and channels for building social authority? Wikipedia offers several examples – they are so widespread that even a technophobe with a dial-up internet access might, at some point, have been involved with at least one of them. Among the communication tools, we have blogging, microblogging (ie Twitter), social networking (LinkedIn, Facebook, etc), event groups (Meetup.com) and online fundraising (justgiving comes to my mind for the UK). Moving on, there are collaboration projects and authority building sites such as Wikis - Wikileaks is topical right now in the political arena. Then there is social bookmarking and social news, which include StumbleUpon, delicious, digg... And more categories involving photography, art, video, broadcasting, music and even product and business reviews. And let’s not forget the brand monitoring brigade with their Statsit... The more I read about social media, the more I realise that it’s like quicksand gobbling us all up. 

I have certainly come a long way from my virtual girl blog posted in March. Since then I have been thrown into the deep end of social media through SEO copywriting, my involvement with PR and marketing forums (where social media marketing strategies are discussed on a daily basis) and through my blogs, which carry affiliate marketing links. And let's not forget my personal interests and passions, all lavishly catered for by a plethora of websites. It's really sink or swim, so excuse me while I grab my virtual board and learn to surf this big tidal wave called social media...

Thursday, 25 November 2010

How volunteering rocks my world, plus breastfeeding news!

Breastfeeding a baby to sleep: classed as a bad sleep habit but a lifesaver for some mums



As I have already explained in an older post How I became a Homeworker, I find volunteering very rewarding from a personal and professional point of view. I get a warm feeling when I can donate my time to a good cause and it also benefits my working life.

I started volunteering in 1994 and through that first role as a fundraiser I acquired database and computer skills, plus learnt how to write a charity mail shot. This led to temporary bookings as database researcher, which was my first media job.

Between 1997 and 1999 I was in the committee of Women in Publishing, when I found the 'lost' archive and organised a few events. One was about independent bookshops and featured, among others, the occult bookshop Watkins! I volunteered for WiP hoping to get a job in book publishing but then switched to magazines after I trained as a subeditor. Still, I met many wonderful women, got some confidence and did chat to Fay Weldon, one of my fave feminist writers, at a Wip Christmas party.

So when I took maternity leave in January 2007,  I was itching to do something else and started volunteering for the NCT in the newsletter team. After some training I added another arrow to my volunteering bow by becoming a breastfeeding helper with the BfN. While the first role consolidated my writing/design skills and led me to specialise in parenting as a freelance writer, the latter gave me valuable knowledge about breastfeeding, which, again helped my writing. There is so much conflicting information about breastfeeding and knowing where to look and how things really work help me write good material. Recently I started helping out at my daughter's preschool, which is just lovely.


So after singing the praises of volunteering, here are some breastfeeding news, courtesy of my Google alert...

Is breastfeeding really best? Mum of five Aileen Hickie says mothers should not be bullied into breastfeeding... click here to read more.
I felt sad reading this article. Ireland has one of the lowest breastfeeding rates in Europe.

Facebook has 'boobed' by banning a picture of a woman breastfeeding her baby... click here to read more
Hip Hip Hooray... the penny has finally dropped! I know quite a few women who have proudly put pics up that have been censored.

"I need some advice about giving up breastfeeding. Please don’t judge me harshly. I have battled for six weeks trying to do it, but I am so miserable and am getting very down about it. Click here to read more.
Again, I felt really sad reading this as she has looked for help but cannot cope. I looked up stopping breastfeeding and there was very little info online, even on trusted encyclopedic websites like La Leche League International and Kellymom. As breastfeeding charities are supportive of mums’ choices, this question should be addressed fully. Going cold turkey, especially in the early weeks, could lead to engorgement and even mastitis. I also think that more expressing information should be out there as some mums might want to stop breastfeeding but still wish to give breast milk to their baby. The BfN has a great expressing leaflet here.

Breastfeeding moms don't get less sleep, says a headline on Reuters’ website. Click here to read more.
Yes, they actually get more sleep - this study proved it three years ago.

Breastfeeding is now compulsory in Indonesia as a law has been passed that stipulates all babies should be exclusively breastfed for the first six months. Click here to read more.
Wow! There are fines up to £7,000 and a prison sentence up to one year. Some might think it’s a case of nanny state but according to a recent government survey, "almost 40% of the children under five who were surveyed reported stunted growth due to malnutrition".

Tuesday, 16 November 2010

More homeworking tales courtesy of British Mummy Bloggers

The perfect mumpreneur's meal: Italian/Irish stew in a slow cooker. Recipe and more photos at http://cambridgecheapskate.blogspot.com/2010/11/leftover-recipes-for-autumn-and-winter.html

The Accidental Businessmum organised a blog carnival last week and yesterday she posted the results for all to see...

If you want to read more homeworking tales, dash to http://www.andreadaly.com/2010/11/business-mum-carnival/.

Enjoy!