I have touched on SEO in a feature I wrote on Suite 101 last year on how to create a website for around £40 and this is what I wrote about website promotion: "Once the website is up and running, a website owner needs to ensure it ranks well on search engines, such as Google, Bing and Yahoo. A website owner should try to improve search engine ranking by using SEO techniques. There is good SEO and bad SEO and some search engines have developed formulas for penalizing sites that use bad SEO. It’s best not to stuff a site full of keywords without backing them up with articles and sound information. At all times when a website owner is working on content, they should bear in mind that easy-to-read text is more search-friendly than word games or puns. It’s also a good idea to caption photos as they will turn up on image searches. SEO can be learned from free online guides and from online conferences or workshops."
This feature is just over one year old but a lot of it still stands. If I may update that section a bit, I'd say, just worry about Google, then the rest will come. Of course more social media tools have become popular, such as Pinterest and BrandYourself. Twitter has become massive with its millions of users and LinkedIn rules the professional world (Facebook for business? Not really unless you sell consumer goods).
So how does an ex web dummy like me and ex young bright thing get to know about social media trends? Well, there is LinkedIn and its professional groups, Britmums for blogging and a very handy newsletter from the Social Media Examiner. Yes, it's a lot of reading, but I'm getting results and keeping up to date with what is going on in the digital world.
Watch this space, an ebook for social media virgins beckons....